Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.

Matt Shaw, Director of Sports Performance at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield. Topics under discussion include transitioning between jobs, separating yourself as an intern, building strategic relationships, working between departments, and how strength and conditioning coaches should be evaluated

Matt Shaw, Director of Sports Performance at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield. Topics under discussion include transitioning between jobs, separating yourself as an intern, building strategic relationships, working between departments, and how strength and conditioning coaches should be evaluated

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Becoming a Professional Strength and Conditioning Coach

Stuart Hart, Head Strength and Conditioning Coach for women’s basketball at the University of Nebraska, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from high school athlete to personal trainer to volunteer coach to full-time college strength and conditioning coach. Topics under discussion include a day in the life at the University of Nebraska, building relationships throughout the entire athletic staff, and the value of going to conferences for both educational and networking reasons. Find Stuart on Twitter: @No_DaysOff06 or Instagram: @strength_byhart

Learn to identify the four present and future states you want for your clients or athletes as their coach. In this session from the NSCA’s 2017 Personal Trainers Conference, Brain Nguyen also explains how to design products and programs that develop long-term trust and profitable relationships.

Megan Young, Performance Coach at Auburn University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the data revolution and combining science and coaching to validate the “coaching eye.” They also discuss the importance of your professional network, building a strong performance team, and the need to unify the profession.

Do you have a successful fitness team? The concepts described in this article are used to develop teams with personal trainers who are happy and have bought into winning cultures.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.