The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This session from the 2015 NSCA Coaches Conference is designed for the strength and conditioning coach who deals with a wide variety of sports. Scott Charland highlights how the needs of athletes in different sports are similar and shows how it is possible to operate an effective, consistent, and comprehensive strength and conditioning program with minimal staff.

Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room. Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the possible benefits of creatine supplementation for tactical athletes and their cognitive function.

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Bob Alejo, Director of Sports Science at Power Lift, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how Bob got into Strength and conditioning when the field was in its early stages of development. Bob shares his experience and gives advice on how to succeed in the strength and conditioning field.

Endurance sports are typically not thought of as highly technical endeavors, but proper movement during training and competition for endurance sports can affect both performance and health.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) announces the results of the 2017 Board of Directors elections, as voted on by NSCA members, which includes a new President-Elect. N. Travis Triplett, PhD, CSCS,*D, FNSCA, becomes the first female to be elected President of the NSCA’s Board of Directors.