Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainersProgram designClient Consultation|AssessmentCommunicationPersonal TrainerClient InteractionCoaching Cues
CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
CoachesProfessional DevelopmentStrength and ConditioningValuesExperienceMission StatementRelationships
Soldiers in today’s Army should be exposed to realistic and stressful training scenarios. Additionally, they should be educated on the physical, psychological, and cognitive effects of combat and fatigue. Army Reserve Officer Training Corps (AROTC) cadets are an ideal training audience since they are already immersed in an academic environment.
TSAC FacilitatorsProgram designProfessional DevelopmentROTCTactical AthleteMilitary TrainingCadet Training
This article explores the concept of how lifestyle behaviors encouraged at the high school-level could affect fitness during adulthood, with a focus on both sport and strength and conditioning participation.
The snatch is one of the most technically demanding competitive movements. This article focuses on barbell trajectory (or bar path), motor control, and the height of the bar relative to the athlete’s body.
CoachesExercise ScienceExercise TechniqueProgram designstrength and conditioningOlympic LiftsSnatch
This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.
Personal trainersExercise ScienceProgram designProfessional Development