This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

In this session from the 2019 NSCA National Conference, Gary Boros, Associate Director of Sports Performance at the University of Denver, and Chris Jarmon, Sport Performance Coach at Landow Performance, discuss the understanding of the science and research behind blood flow restriction (BFR); connects research insights in performance, rehabilitation, and general fitness; and discerns the ideal use cases, equipment, and training protocols for BFR.

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Get NSCA's Essentials of Personal Training, Third Edition — a trusted resource for students, personal trainers, fitness professionals, and NSCA-CPT® exam prep.

Rhodri S. Lloyd, lead author of the LTAD Position Statement, provides an abbreviated look at what long-term athletic development is and how strength and conditioning professionals can implement effective training strategies into programming to improve health, well-being, and growth.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Mark Kovacs, PhD, CSCS,*D, spoke during the NSCA's 2013 Coaches Conference about the importance of balancing conditioning with strength training, and the need to approach program design in such a way that all your athletes get what they need, no matter their fitness level or sport.

A physical assessment continues to be one of the best ways to evaluate and measure physical preparedness and readiness of a military unit for job-related tasks and future missions. Tactical facilitators must consider multiple factors when developing testing protocols and programs, including leadership support, limited resources, and training cycle time constraints.

This article recommends how to split the responsibilities of planning and executing the platoon physical training formation from the company commander’s echelon to the individual soldier level.

This article will discuss why it is important for first responders to have abdominal and lumbo-pelvic strength in relation to movements and tasks in their specific jobs. A list of possible exercises and implementation are also included.