Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article discusses practical tests to measure physiological responses to practical military task training.

Collecting data can be trial and error, but by building a solid foundation prior to data collection and putting the appropriate people and procedures in place, the tactical facilitator can minimize errors while optimizing effort, money, and time.

Similarities and overlaps exist between the realm of sport psychology and the profession of strength and conditioning coaching. This article provides a basic introduction to sport psychology and provides some guidance for preliminary directions; ideally, it will help strength and conditioning coaches find effective people and resources to help them in their coaching pursuits.

CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.

The purpose of this article is to discuss relationships between current fitness testing within the United States Army and its effect on overall tactical readiness.

The NSCA has ten committees, each of which was established by the Board of Directors to meet the needs of the NSCA. Learn more about how our committees serve Certification, Conferences, Diversity and Inclusion, Education, Finance, Membership, Nominations*, Research, State/Provincial Directors, and Women.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

A comprehensive but realistic battery of tests can reveal those who are sufficiently fit and athletic to immediately assimilate into training with the least possible likelihood of failure or injury. The Occupational Physical Assessment Test (OPAT) was designed to identify those individuals and screen out those who require further physical development.