This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

The aim of this article is to provide an overview of the research on multi-ingredient pre-workout supplements (MIPS) and help practitioners become educated consumers when evaluating the various formulas and products on the market for making recommendations to clients or athletes.

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

This episode of the NSCA’s Coaching Podcast features the 2024 NSCA College Strength and Conditioning Coach of the Year, Brijesh Patel. Patel shares decades of wisdom and experience with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including valuable lessons to support a fulfilling strength and conditioning career and avoid coach burnout. Learn about the journey of the 2023 Quinnipiac University National Champions Men’s Ice Hockey Team from the strength and conditioning coach’s perspective. Patel explains how program resources and support from administration can make or break the success of a program. From lessons on mentorship to putting in the work in support of professional development, this is an episode you will not want to miss. Connect with Brijesh online at coachbpatel.com or by email: brijesh.patel@qu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Also, here is the link to nominate a colleague or mentor for an NSCA Coach of the Year Award!

Colorado Springs, CO – Coaches Bill Foran, Jeff Connors, and Domenic Reno recognized for their career accomplishments at the National Strength and Conditioning Association’s Coaches Conference on January 4, 2017 in Nashville, TN.

This article is a personal perspective on utilizing the Functional Movement System (FMS) as a tool to identify potential problems and function efficiently on a large group scale to reduce the risk of injuries.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

Official Rules for the 2026 NSCA Experience Day Giveaway

This article, tailored to individuals who do not have access to traditional equipment, will explore the exercise methods that less-impacted populations utilize during the shutdowns, and examine how those training effects can benefit strength-, power-, and hypertrophy-minded athletes.