This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainersOrganization and Administrationfitness studiopersonal training businesspersonal training
This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.
Personal trainersProgram designTesting and EvaluationClient Consultation|AssessmentBody CompositionBioelectrical Impedance AnalyzersDual-Energy X-Ray Absorptiometry
This article looks to explain why law enforcement recruits have higher incidences of lower extremity bone stress responses and stress fractures. It also explores injury mitigation pathways to increase the graduation rates among law enforcement academies.
TSAC FacilitatorsProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseLaw EnforcementBone StressRecruitsInjury Mitigation
Some of the major misconceptions concerning Olympic-style weightlifting for sport are addressed in this article, providing evidence-based recommendations to better implement the snatch, clean and jerk, and their derivatives in the training of high school and collegiate athletes.
CoachesProgram designOlympic Style WeightliftingSnatchCleanJerkHigh School Coachinghs-coaching
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentEncouragementEmpathyPositive MindsetContextual AssociationsClient SuccessMotivationGroup Fitness TrainingHospitality
Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.
Personal trainersProgram designClient Consultation|AssessmentCommunicationPersonal TrainerClient InteractionCoaching Cues
In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.
CoachesOrganization and AdministrationProfessional DevelopmentNSCA CoachStudent-athleteleadershipstrength and conditioning