This article is intended to provide an understanding of the demands of football from a bioenergetic perspective and provides a framework in which strength and conditioning professionals can design conditioning plans that focus on preparing athletes for competition.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

The snatch is one of the most technically demanding competitive movements. This article focuses on barbell trajectory (or bar path), motor control, and the height of the bar relative to the athlete’s body.

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

Soldiers in today’s Army should be exposed to realistic and stressful training scenarios. Additionally, they should be educated on the physical, psychological, and cognitive effects of combat and fatigue. Army Reserve Officer Training Corps (AROTC) cadets are an ideal training audience since they are already immersed in an academic environment.

This NSCA Coach article explores how combining strength and plyometric training can improve volleyball hitters’ vertical jump and power. Visit NSCA online to read more on athletic performance and sports science.

Dan Jahn, the owner of Maximum Sports Conditioning, talks to NSCA’s Coaching and Sport Science Program Manager, Eric McMahon, about cultural awareness for strength and conditioning coaches. Jahn discusses recent racial incidences related to coaches and athletes, and suggests ways that coaches and administrators can do better in promoting positive conversations around these difficult topics. Jahn also shares his experience as a private strength and conditioning business owner in the greater Seattle area and perspectives on being a well-rounded coach and mentor. Find Dan on Instagram: @daniel_jahn and follow the NSCA Diversity and Inclusion Committee on Facebook | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.

While pharmaceutical treatment is complex, dynamic, and important for optimal glycemic control, exercise clearly plays a critical, but often overlooked, role in the overall treatment plan for patients with T2D or those at risk of developing it.