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This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

Annette Zapp, Lieutenant Firefighter in Chicago, talks to the Former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about strength and conditioning in the firefighting niche. Topics under discussion include the perks of being a firefighter who is also a Certified Strength and Conditioning Specialist® (CSCS®) and Tactical Strength and Conditioning Facilitator® (TSAC-F®), the typical lifestyles and attitudes of firefighters in general, and common issues that they face both physically and mentally. Find Annette on Twitter: @FireSQFitness or Instagram: @FireSQFitness

This review will focus on two of the most common and costliest injuries in rowing, as well as provide resources that can be used by strength coaches, rowing coaches, and self-coached rowers to inform training practices.

The purpose of this article is to examine which foot placement (staggered or parallel) provides better trunk stability when performing the barbell biceps curl exercise.

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?

Swimming is a form of exercise that has minimal impact on body joints as it applies a lower amount of stress compared to other popular activities, such as walking. This article offers different methods of swimming that improve overall health aimed for the maturing adult.