This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainersOrganization and Administrationfitness studiopersonal training businesspersonal training
This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.
Personal trainersExercise ScienceProgram designTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentBFRcapillarizationhypertrophymuscle fatigueaerobic exerciseresistance trainingblood flow restrictionMulti-joint exercise
This article serves to educate people about the menstrual cycle in the tactical female population. It provides a framework for how to work through the phases of menstruation to increase training response, and thus, overall success in military training.
TSAC FacilitatorsExercise ScienceProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseSpecial ForcesMenstrual CycleHormonesPremenstrual Syndrome
This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.
CoachesProgram designNSCA CoachCricketpakistancommunity wellnessstrength and conditioning
This article describes the transition from the Army Physical Fitness Test (APFT) to the Army Combat Fitness Test (ACFT), as well as the detailed events that make the ACFT.
TSAC FacilitatorsExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationPhysical TestingACFTArmyTactical
This article discusses career development and progression for women in the field of strength and conditioning. Coach Andrea Hudy provides her personal insight as she touches on goal setting, core values, and professionalism.
CoachesProfessional DevelopmentStrength and Conditioning Coach Jobsstrength coach jobsstrength conditioning jobs
The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.
John Mata writes about his experience as a Tactical Strength and Conditioning Facilitator® (TSAC-F®) and his opportunity to be part of a pilot program directed by United States Army Forces Command (FORSCOM).
TSAC FacilitatorsProgram designOrganization and AdministrationTSAC FacilitatorArmyTacticalStrength and Conditioning