This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

The periodization of training is facilitated by a hierarchical structure that allows for several distinct interrelated levels that can be used in the planning process. Each level of the periodization process should be based on the training goals established for the athlete or team.

This article in NSCA Coach discusses how machine-based testing can be used to gather data and improve training. Visit NSCA online to learn more on sports science and exercise research.

Strength and conditioning professionals should consider mental skills training when creating a training program to maximize performance. Developing mental skills is a very long and challenging process; however, the benefits are worth it. Utilizing these skills will put the athlete in a position to succeed in sport, as well as life.

As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,

This article will focus on three common areas of injuries that occur with ice hockey players and some recommended strategies for the strength and conditioning professional.

The four components of the coach-athlete relationship are closeness, commitment, complementarity, and co-orientation. Coaches should seek to deeply understand the value of each category and how to maximize these reciprocal characteristics with their athletes.

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

The purpose of this article is to provide education surrounding the importance of recovery in tactical populations, identify key aspects of the mental recovery process, and identify strategies Tactical Strength and Conditioning Facilitators® (TSAC-F®) can implement to promote mental recovery when working with athletes.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.