Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

The purpose of this article is to make the case for implementing non-traditional sports into training programs that prepare youth for participation in traditional American sports and bridge the gap between pedagogy of physical education and strength and conditioning youth coaching.

This article discusses the findings of a recent study on the effectiveness of a time-efficient occupationally-specific training program to improve performance in qualities related to physically demanding tactical tasks in law enforcement officers.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Former collegiate hockey athlete Cole Hergott thrived in the offseason, but it took a setback to accelerate his path in strength and conditioning. After losing his spot on the team, he channeled his work ethic into interning with Trinity Western University. Years later, he returned to his alma mater as Head Strength and Conditioning Coach. Only 25 at the time, Hergott recounts the unique challenge of coaching athletes who were older or previous classmates. Leading over 300 athletes as the sole full-time strength and conditioning coach, he quickly learned to “write all your plans in pencil,” while building trust, optimizing logistics, and adapting through COVID-19 disruptions. Hergott emphasizes mentorship and encourages coaches to lean on those who navigated similar challenges. As part of the NSCA British Columbia Advisory Board, he encourages listeners to share their practical insights at local events. Hergott’s journey underscores the value of continual growth and embracing uncertainty. Connect with Cole via email at cole.hergott@twu.ca | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Join the NSCA Canadian Community on LinkedIn! Learn more about volunteering with the NSCA at the local level at NSCA.com/Volunteer. Interested in presenting at a local or national NSCA event? Submit your application here.

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

Andy Stocks, Assistant Strength and Conditioning Coach at Augustana University and recently named NSCA Assistant Strength and Conditioning Coach of the Year, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about persevering as a young coach in a tough career field. Topics under discussion include how his weightlifting and powerlifting background help him program for student-athletes and what he envisions his future as a head coach might look like someday. Find Andy on Instagram: @stocksthestrengthcoach or @augiestrength and Twitter: @augiestrength | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Brian Shilling, Chair of the Kinesiology & Nutrition Sciences at UNLV and former President of NSCA Foundation, and Dr. Andy Galpin, Professor in the Center for Sport Performance in charge of the Biochemistry and Molecular Exercise Physiology Lab at California State University, Fullerton talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the University programs that they work for, their involvement in research, and the and process of grants for strength and conditioning coaches.

Antonio Squillante, a PhD candidate at the University of Southern California (USC) and the Weightlifting Special Interest Group (SIG) chair, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about using weightlifting, not just the sport, as a means to build strength and power in athletes from the platform to the field. Topics under discussion include being involved with the NSCA through leading the Weightlifting SIG and teaching Exam Prep classes, moving from Italy to pursue his dream of coaching, and going back to school for his PhD. Find Antonio on Facebook: NSCA CSCS Exam Prep or NSCA Weightlifting SIG