For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.
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C. Keith Harrison, Associate Program Director and Associate Professor of Sport Business Management for the University of Central Florida, talks at the 2015 National Conference about coaching and training in a multicultural environment. Harrison discusses his background and diversity in society, and engages the audience on diversity within the coaching and training environment.
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This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.
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David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
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As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
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In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
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While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
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Today’s fitness professionals need to navigate an evolving landscape of laws and regulations. In this session from the NSCA’s 2016 Personal Trainers Conference, Rick Collins identifies the nuts and bolts of what fitness professionals need to know about nutrition law. Learn how to protect both your business and your clients.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
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