This article discusses the importance of a strength coach in their institutions and how to effectively design and implement program mission, vision, and core values.

Connect with the best strength and conditioning content as well as thousands of professionals and begin growing your career opportunities today! Members annually receive more than 500 peer-reviewed articles and have access to more than 350 member-only lecture and demonstration videos.

Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

Andrea Hayden, Assistant Strength and Conditioning Coach for the Minnesota Twins Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being great at your craft. Topics of discussion include how to train athletes in a sport you have never played and creating great career opportunities through education and networking. Find Andrea through Email: andreahayden@twinsbaseball.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

There are many factors to consider in the planning and implementation of any strength and conditioning program. With proper planning, tactical facilitators may be successful in preparing potential soldiers for the APFT.

From a strength and conditioning perspective, how should a tactical athlete be reintegrated when they return to a kinetically operational workplace after time away?

CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.