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(777 found)

The Intersection of Therapy and Performance with the Oklahoma City Thunder

January 13, 2020

Video

From the 2019 NSCA’s Coaches Conference, Andrew Paul, Senior Athletic Performance Coach for the Oklahoma City Thunder in the National Basketball Association (NBA), discusses the importance of the emerging role of the dual-credentialed physical therapist/strength and conditioning specialist and identifies communication strategies to help facilitate good relationships and player transitions between the medical and performance teams.

Coaches Exercise Technique Program design Testing and Evaluation Professional Development Positioning Patterning Mobilization Reload Reinforce

Challenges and Solutions for the Small College Strength and Conditioning Coach

Members Only

Small college strength and conditioning coaches face a multitude of challenges when creating and implementing systematic individualized programs. In this session from the NSCA 2016 Coaches Conference, Josh Bullock—Strength and Conditioning Coach at Emory and Henry College—identifies the potential pitfalls to improving athletic performance at the small college level, and provides several solutions.

Coaches Program design Organization and Administration Professional Development collegiate strength and conditioning coach college strength and conditioning coach become a collegiate strength coach NCAA

Long-Term Athletic Development (LTAD) for the Personal Trainer: A Three-Part Series – Part Three: Accountability - How Do Personal Trainers Measure Success?

May 2, 2025

Article Members Only

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Fitness Goals Body Composition Nutrition Injury Risk Reduction Physical Literacy Motor Skills Muscle Strength

From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2

August 24, 2018

Article Members Only

Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.

Personal trainers Organization and Administration Professional Development Personal Training Business Owning Your Own Gym Fitness Business Fitness Professionals

Beyond Reps and Sets – Strength and Conditioning Coaches Guide to Implementing Self-Determination Theory into Practice

May 6, 2022

Article Members Only

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Coaches Exercise Science Professional Development Self-Determination Theory Motivation Autonomy Psychology

NSCA’s Coaching Podcast, Episode 35: Darnell Clark

Podcast

Darnell Clark, Director of Strength and Conditioning at Charlotte Country Day School in Charlotte, NC, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his path to becoming a high school strength and conditioning coach, the structure of his high school (Charlotte Country Day) strength and conditioning program, and giving back to the industry.

Coaches Professional Development hs-coaching

7 Secret Weapons for Fitness Professionals’ Sales Success

October 31, 2015

Video

The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.

Personal trainers Organization and Administration Professional Development business of personal training sales success personal training

Top 5 Marketing Strategies to Implement for Your Fitness Business

November 1, 2015

Video Members Only

One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies

Why Email Marketing is Superior to Social Media

October 29, 2016

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development social media emailing buy-in 2016-Personal-Trainers-Conference

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