In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

This excerpt will briefly discuss the importance of exercise, dosage of the supplement, efficacy, body mass changes, and adverse effects of creatine.

This article discusses baseball-specific strength and conditioning techniques, focusing on lower extremity training and improving shoulder mechanics.

Learn about the emerging field of biomechanics in professional baseball from Georgia Giblin, the Director of Performance Science for the Detroit Tigers Major League Baseball (MLB) team. Giblin shares her professional journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from working with Olympic athletes in Australia to educating coaches on emerging technology tools within MLB. This episode features discussion on the recent growth of athletic performance departments, the current state of sport science in the United States, and the helpful role of strength and conditioning coaches in supporting sport science initiatives. Connect with Georgia on Twitter: @GeorgiaGiblin| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purposes of assessment are to gather baseline data and to provide a basis for developing goals and effective exercise programs. Gathering and evaluating the various pieces of information give the personal trainer a broader perspective of the client. The process and the data collected assist the trainer in identifying potential areas of injury and reasonable starting points for recommended intensities and volumes of exercise based on the goals and fitness outcomes.

Discovery Canyon High School’s Sam Melendrez explains how experts in his profession are having a profound impact on youth in sports.

This excerpt from NSCA’s Guide to Sport and Exercise Nutrition briefly analyzes some of the research behind creatine and its application to sport performance.

The National Strength and Conditioning Association announced today that Hammer Strength has committed to sponsor the NSCA’s State and Regional Clinics in 2016.

Colorado Springs, CO – The National Strength and Conditioning Association announces that Eric McMahon, MEd, CSCS, RSCC*D, has been named the organization’s new Coaching Program Manager. In this role, McMahon will represent professional, collegiate, high school, and private sector coaches who are part of the NSCA’s community. In addition, McMahon will work with leaders in the field to advance the coaching profession, evaluate existing NSCA resources and programs, and provide new resources to better serve coaches and their needs.