Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

The NSCA is committed to providing its members with new resources. Here, NSCA Head Strength and Conditioning Coach Scott Caulfield provides his review of the Volt© Athletics web-based platform.

Are you a young professional looking to broaden your knowledge and career horizons by working with a professional strength and conditioning coach? Apply for the NSCA Foundation Assistantship!

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

This infographic introduces velocity-based training (VBT), and is the first of a three part series explaining the theory behind and application of VBT.

How do you find your coaching voice? Michelle Pifer, Associate Director of Strength and Conditioning at Rutgers University, shares how mentorship and professional communication helped her establish an authentic coaching identity. Reflecting on her extensive intern journey across Ivy League and Division III athletics, Pifer highlights key milestones that shaped her coaching approach. These include observing experienced coaches, applying constructive feedback, and effectively navigating challenging athlete personalities. She offers practical strategies, such as structured time-blocking and maintaining clear boundaries, to accommodate athlete accessibility, in-season travel, and work-life balance. Pifer discusses how coaches must adapt to evolving roles, like managing and interpreting athlete monitoring technology. She also addresses common coaching pitfalls, including inappropriate language during presentations, stressing that coaches can be both authentic and relatable without sacrificing professionalism. Tune in to clarify your coaching identity, enhance your professional skillset, and maximize your impact in the strength and conditioning profession. Connect with Michelle via email at mpifer@scarletknights.com, on Instagram: @coach_pifer, and on Twitter/X: @coach_mpifer | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Steve Rassel, Associate Athletic Director and Head Strength and Conditioning Coach at Webber International University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to develop staff and interns to help them be successful coaches, and about work-life balance.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.