Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article provides medicine ball exercise progressions to help build athleticism in youth athletes.

This article seeks to provide a sample periodized program plan that will progress wrestlers for multiple years while considering the diverse individual needs and weight class-specific goals.

Soldiers in today’s Army should be exposed to realistic and stressful training scenarios. Additionally, they should be educated on the physical, psychological, and cognitive effects of combat and fatigue. Army Reserve Officer Training Corps (AROTC) cadets are an ideal training audience since they are already immersed in an academic environment.

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

This article provides considerations for preparing firefighters for the physical and psychological demands of their job, including pre-operational work specific training during their rest times.

This article applies LTAD principles to guide the process of generating an athletic profile (part 1) and sample program design (part 2) for a middle school athlete and a high school athlete.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.