For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

This article provides some practical applications to minimize the negative effects associated with a long intensive ice hockey season on ice hockey athletes.

Learn about the framework for practical, functional, and sequential skill development for a “best practices” model. This model is designed to develop a movement vocabulary, physical literacy, and movement skills for improved athleticism.

This NSCA Coach article discusses training modalities in bench press training and incorporating accessories to improve rate of force development (RFD) among athletes. Visit NSCA online to read more on strength training and exercise science.

As some of the most influential people in athletes’ lives, coaches can play a powerful role in keeping sport clean by helping athletes understand and act upon their anti-doping responsibilities. These Coach’s Advantage videos cover the latest anti-doping information.

Make the most of your membership by engaging with others through one or more Special Interest Groups (SIGs).

This article discusses the benefits of an upper body power program for law enforcement officers and how to program this effectively.

Paul Comfort, program leader for the Master’s degree in Strength and Conditioning at the University of Salford, talks to the NSCA Coaching Program Manager, Eric McMahon, about his desire to continuously learn through practical application and research in the field. Topics under discussion include creating the post graduate program for the University of Salford, being a founding member of the United Kingdom Strength and Conditioning Association (UKSCA), and the complexities of technology in the weight room. Find Paul on Twitter: @PaulComfort1975 or Instagram: @PaulComfort1975 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to highlight some practical methods to develop a collectivist mindset that is unified around core team values. This article also covers how to translate those theoretical constructs into actionable development of a meaningful team culture.