Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

Ankle sprains are an extremely common injury of both sports and everyday life. In the post-rehabilitation setting, it is important to first identify and then address deficits in ankle, hip, and knee range of motion and strength.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Most people suffer from some degree of injury, illness, or disease at some point. As a result, there is a need for strength and conditioning professionals who can develop effective exercise programs for people with disabilities.

This article introduces a potential solution for programming in the large group fitness setting with a wide variety of fitness levels.

Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.

During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.

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