It is time to catch up with 2019 NSCA Assistant Strength and Conditioning Coach of the Year, Ashley Jackson, on her recent career move from the University of Michigan to Texas A&M, as the Assistant Director of Olympic Strength and Conditioning. Jackson talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about leadership pathways for coaches and how to gain professional opportunities, from mentorship to earning promotions and taking the next step in your career. This episode explains the importance of the assistant strength and conditioning coach role, not only as a career stepping-stone, but also as an opportunity to practice being both an effective leader and follower. Tune-in and learn more about how you can gain valuable leadership experience, regardless of your current career stage, through involvement with the NSCA. Use this link to look up NSCA Contributor Opportunities and get involved! You can connect with Ashley on Twitter @txstronger| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Strength and conditioning coaches should strive to teach athletes in a way they can understand: by hearing, seeing, and practicing. This article describes some techniques that a coach can use to accomplish this.

Few strength coaches have shaped sport performance like Al Vermeil — the only strength coach to earn championship rings in both the National Football League (NFL) and National Basketball Association (NBA). In this Gatorade Performance Partner Special Episode, Vermeil shares how a career built on explosiveness, adaptability, and relentless curiosity has transformed teams at every level. From advancing plyometrics and Olympic lifts in the 1970s to creating the performance pyramid and the innovative “time machine” testing system, his methods have influenced generations of coaches and athletes worldwide. Known for blending timeless principles with fresh, actionable ideas, he explains how mechanics, group management, and collaboration create consistent results and lasting trust. Along the way, Vermeil offers rare perspectives on coaching longevity, revealing how his adaptability and curiosity have kept him learning — and lifting — into his 80s. Gain practical insights to keep explosiveness central, integrate performance science, and strengthen your long-term coaching impact. Reach out to Coach Vermeil by email at: a60vermeil@sisna.com | Email Jon Jost at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

In this episode, Lilly Bernardi, Assistant Strength and Conditioning Coach at Hofstra University, talks to Eric McMahon, the NSCA Coaching and Sport Science Program Manager, about her journey from being an athlete to becoming a coach. Bernardi shares sentiments over losing her senior lacrosse season as a college athlete during the COVID-19 pandemic, and how it has fueled her motivational approach in coaching. The episode highlights the importance of building confidence as a young professional and adopting a growth mindset for career development. Additionally, the conversation delves into social media etiquette for coaches in the age of information sharing. Connect with Lilly on Instagram: @lilly_bernardi1 or by email: lilly.a.bernardi@hofstra.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This excerpt from the NSCA’s Essentials of Sport Science, discusses some of the benefits and validity of Global Positioning Systems (GPS) data.

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

An organized, science-based, and evidence-based periodized program that is guided by capable and competent professionals is the most efficient and effective way to accomplish the task of returning from a shoulder injury to full active duty. The concepts of periodization paired with evidence-based strength and conditioning interventions provides the framework needed for tactical facilitators to accomplish this task.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs